GOING FOR GOAL PODCAST
SERVICES
Brand Design
Social Media Design
Art Direction
Illustration
Bringing inspiration and encouragement to build healthy habits and make them last, the Going for Goal podcast calls on top medics, researchers, fitness experts and wellness luminaries to arm you with the practical tools you need to make good on your personal health goals. Brought by Women’s Health magazine, the podcast is aimed mainly to women looking to improve their lives through stories shared by their favourite wellness experts.
DESCRIPTION
Working closely to the Women’s Health team, we decided that the new aesthetic needed to embody Women’s Health message of living a healthy life through different perspectives, while still making the podcast visual approachable to their audience. We turned into illustration to keep the visual dynamic and fun, and allow us flexibility when creating different assets throughout.
Through Instagram, Women’s Health made their main podcast promotion, so the graphics needed to communicate quickly who the guest speaker was and topics discussed to catch the audience’s attention. Using the same illustration style, we kept the tone fresh and informative, facilitating key takeaways and tips discussed during specific episodes.
latest episodeS
We discuss how confidence can evolve with age and experience – and how both women have noticed that, as they’ve gotten older, they’re better equipped to find confidence and strength from what’s inside – kindness, resilience, individuality, grit – rather than needing external validation to shore-up their self-esteem